TITLE

Best Western switches to new destination ads

AUTHOR(S)
Goetzl, David
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Best Western International to launch a destination-driven advertising campaign in February 2000. The goal of the campaign is to regain the chain's image as a full-service hotel chain with city and resort options. The marketer will double its media spending according to Wayne Wielgus, vice president-worldwide marketing and sales. Best Western hotels are independently owned and operated; owners approved the increase in fall of 1999. The campaign will be primarily television, but also include some print and local radio elements. The effort will include from three to five spots and targets both business and leisure travelers.
ACCESSION #
2489674

 

Related Articles

  • FX Launches Major Branding Campaign. Hibberd, James // Television Week;12/17/2007, Vol. 26 Issue 46, p5 

    The article reports on the plan of the FX television network to launch a multimillion-dollar branding campaign to herald its new marketing tagline, "There Is No Box." The News Corp.-owned cable network will roll out print and on-air advertisements showcasing the branding initiative starting in...

  • 3Q 2012 Short-Form DRTV Billings Battle to Break Even. Haire, Thomas // Response;Feb2013, Vol. 21 Issue 5, p18 

    The article offers information on the Direct Response Television Marketing (DRTV) performance on the third quarter (3Q) of 2012. The article mentions that media advertisement from "Drug and Toiletry" category was the leading dollar gainer with a $67.3 million while the "Food and Beverage"...

  • Adwatch. Alexander, David // Marketing (00253650);Aug2014, p1 

    The author discusses his appreciation of a television advertising campaign for supermarket company Aldi as of July 2014. Topics addressed include the advertisement's low-budget production, as well as differences between the Aldi campaign and advertising campaigns for other supermarkets. The...

  • Corona Extra Returns to The Beach in TV Campaign.  // Adweek;3/8/2004, Vol. 45 Issue 10, p6 

    The article reports that Corona Extra this week will launch a six-spot television campaign, backed by a $35 million budget, that features beach patrons grabbing more Coronas.

  • TV or not TV? Benady, David // Marketing (00253650);2/8/2012, p28 

    The article discusses the role of television (TV) advertising in the success for various consumer product brands, considering whether challengers to market leaders are able to succeed without TV advertising. The cost of sustaining television advertising campaigns is reviewed, noting the...

  • AIM mutual funds unveil first major ad campaign. Arndorfer, James B.; Petrecca, Laura // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article focuses on the first major advertising campaign of AIM Management Group, a mutual fund company in the U.S. The $10 million to $15 million effort, from Deutsch, New York, includes network television spots that appeared over the weekend and print advertisements in major newspapers and...

  • Greater China: Hong Kong adex up in first half of 2007.  // Media: Asia's Media & Marketing Newspaper;7/27/2007, p68 

    The article reports that advertising spend has increased with 7% in the first half of 2007 in Hong Kong, China. According to reports, PCCW Ltd. is the territory's leading spender on advertisements and brands have upped their spend significantly. Television and print advertisements have remained...

  • Buyers predicting lackluster 4th-quarter scatter market. Atkinson, Claire // Advertising Age;8/23/2004, Vol. 75 Issue 34, p2 

    Forecasts the performance of the television scatter market for the fourth-quarter of 2004 in the U.S. Factors which affect the confidence of advertisers; Expectation on the advertising spending of companies; Industries that are establishing their brand through television advertising.

  • UK TV advertising spend to decrease in second quarter. McCabe, Maisie // Campaign;4/26/2013, p8 

    The article reports on the warning of media agency buyers regarding its estimates on around 5 percent year on year decrease of the TV advertising market in Great Britain in the second quarter of 2013.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics