DirecTV links with Carey for $30 mil holiday push

Friedman, Wayne
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p4
Trade Publication
This article provides information on the advertising campaign of DirecTV with celebrity endorser Drew Carey, in 1999. A flight of television spots starts in Novembers 4, 2999 and ends November 21, 1999. The commercials will then return in December 1999. The star of the Drew Carey Show of ABC also appears in print advertisements, radio spots and point-of-purchase materials. As part of the drive the satellite programming services will give subscribers a package of 32 premium film channels free for two months. The campaign will be promoted within DirecTV's network of retailers, including Best Buy Co., Circuit City Stores, Montgomery Ward & Co. and Radio Shack.


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