Deutsch wins its way into P&G venture

Petrecca, Laura; Neff, Jack; Gilbert., Jennifer
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p3
Trade Publication
This article reports on the branding assignment awarded to Deutsch of New York from Procter & Gamble (P&G) for its created reflect.com Web site, in 1999. The site, a joint venture of P&G and Institutional Venture Partners, sells an array of customized cosmetics online. P&G holds a 51% stake in the business. Deutsch will handle the general-advertising creative and media planning for the beauty sites. Mediavest will handle print buying and Starcom USA has television buying. A multimedia campaign is slated to be launched in spring 2000.


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