TITLE

Penguin Books, ABC ink deal for 'classics' TV fare

AUTHOR(S)
Friedman, Wayne
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the deal to be entered into by classic book marketer Penguin Books with ABC-TV for a series of films positioned under the Penguin Classics Presents banner, in 1999. With the move, the publisher provides ABC with quality programming while giving its distinctive orange Penguin brand television exposures in the Hallmark Hall of fame. Its first planned project is the Three Musketeers. Under consideration for a second run is a film about the search for the Holy Grail. Terms of the deal were not disclosed, but ABC will pay a small license fee and Premium Books will make an investment that gives it part ownership in the films.
ACCESSION #
2489668

 

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