TITLE

MPA members aghast at looming postal hike

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the reaction of magazine executives attending the American Magazine Conference in October 1999 to the news that the next postal increase could be as high as 15%. Magazine Publishers of American members who keep an eye on postal-rate hikes had been led to believe the increase would be in single digits for 2001. A double-digit increase would dramatically affect publishers' cost structures. The possible result: lowered rate bases, the guaranteed amount of circulation promised advertisers, higher advertisement rates and more costs passed on to consumers. A 15% rate increase on periodicals commonly referred to as second-class mail, would be more than double the prosposed increases for first- or third-class mail.
ACCESSION #
2489667

 

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