Sony advances networking idea in $20 mil effort

Elkin, Tobi
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p2
Trade Publication
This article reports on the marketing campaign to be launched by Sony Electronics to promote the creative possibilities of linking portable audio/video devices, such as digital camcorders and cameras, with computers, on November 7, 1999. The multimedia campaign is by Y&R Advertising of New York, with television spots showcasing how easy it is to create family videos using a Sony Digital 8 Camcorder and Vaio PC. The effort, also supported by print, online and retail components, marks the start of Sony's considerable promotion of digital divergence technologies and advances its portable audio, personal computer and video-centric networking concepts. The campaign follows the home entertainment brand effort that also pointed to the connectivity between Sony devices.


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