Interpublic seeks Botway amidst Unilever review

Ross, Chuck; Snyder, Beth
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p1
Trade Publication
This article reports that Interpublic Group of Cos. is in negotiation to acquire Botway Group, in time with the announcement of a Unilever U.S. media review as of November 1999. New York-based Botway does the bulk of Unilever's buying in the U.S., and Interpublic has been targeting the independent shop ever since word came down earlier this year that Unilever might be planning a review. Botway, which counts Bayer Corp. and Abbott Laboratories among its clients, also has entertained offers from Omnicom Group. Omnicom also is eyeing for the Unilever media business. Interpublic is likely to buy Botway for one price if it retains the Unilever business, and for a lower price if Botway loses the account, according to one executive who has been involved in talks with the shop. Interpublic currently has two shops vying for the Unilever account. One is Western Initiative Media Worldwide. The other is McCann-Erickson Worldwide's Universal Media.


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