Late news

November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p1
Trade Publication
Presents news briefs concerning the U.S. advertising industry as of November 1999. Budget allotted by Oracle Corp. for its global brand campaign via Grey Advertising in New York; Addition to the Pantene product line that will be launched by Procter & Gamble Co. by mid-January 2000; Advertising agencies that have been seeking new chief executive officers.


Related Articles

  • Marketing Briefs.  // Marketing News;8/31/1984, Vol. 18 Issue 18, p14 

    The article reports on the plan of Gillette Co. to spend $27.6 million on advertising and promotion to revitalize its Silkience line of hair care products according to Linda Keene, senior product manager of the Personal Care Division. The revamped packaging of the brand and self-adjusting...

  • Gillette puts £400m global media strategy out to pitch. Cowen, Matthew // Campaign;6/21/2002, Issue 24, p5 

    Reports on the invitation to agencies by Gillette to bid for its global media arrangements. Competitors to the account; Component of the media review; Executives heading the review.

  • P&G eyes agencies for acquired lams. Neff, Jack // Advertising Age;8/16/1999, Vol. 70 Issue 34, p52 

    This article deals with the advertising account of Iams Co., acquired by Procter & Gamble (P&G) in 1999. Iams has been spending at the $15 million level, an amount that could increase under its new parent company. With wholesale sales of $800 million globally, the company ranks between P&G...

  • MediaCom scores by selling Biomat to Jews. Hicks, Robin // Campaign;6/24/2005, Issue 26, p3 

    This article reports that Procter and Gamble Co. has triumphed at the Media Lions in Cannes, with MediaCom Tel Aviv's "clothing donation" for Biomat laundry detergent winning the Grand Prix. The campaign impressed judges by targeting a group that was said to be "unreachable" because of its...

  • P&G ad argues for disposable diapers' merits. Lawrence, Jennifer // Advertising Age;8/26/1991, Vol. 62 Issue 35, p4 

    Reports on the national television advertising released by Procter & Gamble C. that responds to the cloth versus disposable diaper debate. Message of the company on composting; Performance of disposable diapers against cloth diapers; Agency that handle the advertising.

  • If at First You Don't Succeed, Apply, Apply Again. Janoff, Barry // Brandweek;5/10/2004, Vol. 45 Issue 19, p60 

    Features the advertising campaign by Gillette for its Right Guard product as of May 10, 2004. Advertising agency; Target market; Key players in the campaign.

  • Black Ties, Flip-Flops Unite. Boles, Lynne // Adweek;6/19/2006, Vol. 47 Issue 25, p12 

    The article reports that the International Advertising Festival of Cannes, France helps Procter & Gamble Co. (P&G) to push its creative boundaries. This is fourth year running that P&G is attending Cannes. The initial skepticism voiced in some creative circles seems to have quieted down....

  • Bar none, the soap guys live on the creative edge. Brady, James // Crain's New York Business;1/10/2005, Vol. 21 Issue 2, p11 

    This article reports that Cincinnati, Ohio-based Procter & Gamble Co. has a computerized system to rate the creative output of its ad agencies. It's all breathtakingly simple, calculating how many awards an ad shop earns per client-dollar spent. Maybe they could expand from gauging ad campaigns...

  • P&G Scopes Out Crest Mouthwash. Bittar, Christine // Brandweek;2/7/2005, Vol. 46 Issue 6, p5 

    Provides information on an advertising campaign to be launched by Procter & Gamble in 2005 for its Crest Pro-Health Rinse mouthwash. Tagline of the campaign; Advertising agency that will handle the print and television advertising end of the campaign; Target consumers for the product.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics