TITLE

Want press? Fire booth babes, hire a limo

AUTHOR(S)
Briere, Daniel; Heckart, Christine
PUB. DATE
October 1999
SOURCE
Network World;10/11/99, Vol. 16 Issue 41, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the promotional and marketing tactics of telecommunication vendors. Distribution of promotional materials in CD format; Controversial marketing tactics; Commissioning of famous personalities.
ACCESSION #
2488316

 

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