Environmental Hazard

Walsh, Bryan; Oda, Yuki; Sekiguchi, Toko
April 2007
Time International (South Pacific Edition);4/30/2007, Issue 16, p55
This article examines the career of former Sanyo Electronics CEO Tomoyo Nonaka, who tried to make the company a leader in environmentally friendly products. Her programs lost Sanyo money and eventually cost Nonaka her job. The author warns that the economics of green products still don't make sense for many items. It is expected that Sanyo will sell its losing divisions while focusing on its best product which is the rechargeable battery.


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