Google, then Gargle

Versel, Neil
April 2007
Red Herring;4/23/2007, Vol. 4 Issue 15, p26
Trade Publication
The article presents information on the U.S. personal health records (PHR). David Kibbe, a former director of the Center for Health Information Technology of the American Academy of Family Physicians, estimated that 10 percent of adults in the U.S. will have access to PHRs by the end of 2007. Google Inc. is preparing its much-anticipated entry into the healthcare arena. PHRs are meant to address the situation by centralizing health information and giving consumers a measure of control with the goal of cutting out some of the administrative waste and improving the quality of care. Health insurers are thinking along the same lines, working through national associations to develop a standard for a "payer-based" PHR.


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