Riding the Ripple

Medford, Cassimir
April 2007
Red Herring;4/23/2007, Vol. 4 Issue 15, p21
Trade Publication
The article focuses on the mobile advertising business and presents information on Baltimore, Maryland-based company Millennial Media. Paul Palmieri, former executive director of Verizon Wireless, says that there is a high degree of receptivity to mobile content and mobile advertisements. Data from Forrester Research Inc. and Gartner Inc. confirms that 70 to 80 percent of mobile content services are used by people born between 1977 and 1995. According to Palmieri, the demographic grew up on mobile content and is comfortable with the anywhere/anytime access to information and copes easily with the technical side of consuming mobile data.


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