Read All About It!

Berzon, Alexandra
April 2007
Red Herring;4/23/2007, Vol. 4 Issue 15, p11
Trade Publication
The article focuses on the increasing requirement of user-generated Internet videos in the newspaper industry. The newspaper "Union-Tribune," recently gave readers the ability to post their own videos to its web site and promises to generate new advertising revenue and benefits to back-end video startups. Marketing research firm Borrell Associates' report estimates that local online video will surpass $5 billion in advertising in five years. Video technology company VMIX's chief executive Greg Kostello says that the firm does not want to miss the user-generated newspaper video wave. Borrell Associates analyst Colby Atwood says that user-generated video can become a low-cost way of tapping into the potential advertising market.


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