April 2007
Red Herring;4/23/2007, Vol. 4 Issue 15, p4
Trade Publication
The article presents information on how the journal was named "Red Herring." In general debate and detective mysteries, the phrase "red herring" described any clever device used to distract people from the main issue. In the 1920s, the phrase was used by American investment bankers as a warning to investors that the documents were not complete or final for calling preliminary investment prospectuses. The documents were distinguished by covers printed mostly in red. The publishers and founders of the journal found this word to be most appropriate as it is dedicated to provide a first look at the companies and trends shaping the business of technology.


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