Mobile Quest

Olson, Ryan
April 2007
Red Herring;4/16/2007, Vol. 4 Issue 14, p21
Trade Publication
The article offers information on the new game offering of Albuquerque, New Mexico-based startup Extreme AI Inc. for mobile phones. There are already plenty of companies in the mobile game business including Electronic Arts Inc., Gameloft, and Glu Mobile Inc., who want the biggest possible piece of this market, which iSuppli Corp. predicts will hit $6.1 billion worldwide by 2010. However, Extreme AI is not planning for any collision with established players. It claims to be taking a different track with its upcoming The Q Game which will be a unique mix of games and real world activities. In a two-month pilot beginning in April 2007, the game will be available to mobile users around Albuquerque.


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