Rev Up Your Engines

Kho, Jennifer
April 2007
Red Herring;4/16/2007, Vol. 4 Issue 14, p12
Trade Publication
The article offers information on a competition launched by the X Prize Foundation to build a commercial viable car that exceeds 100 miles per gallon. The winner would be given an incentive of $10m. Industry's insiders feel that the move has been taken to bring high-mileage technologies, such as electric cars or plug-in hybrids, into the mass market. The news came the same day Tesla Motors Inc. announced that its second-generation prototype was delivered to the electric-car startup's San Carlos, California headquarters and survived a test drive. According to the guidelines of the contest, the vehicle must be viable cars capable of reaching the marketplace, not concept cars or science projects.


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