Life After Apple Lock-up

Berzon, Alexandra; Cubarrubia, Eydie
April 2007
Red Herring;4/16/2007, Vol. 4 Issue 14, p11
Trade Publication
The article reports on the announcement made by EMI Group PLC to sell songs without copyright protection on Apple Inc.'s iTunes online store. The announcement came following the request of Apple's CEO Steve Jobs to EMI for the same. Copyright protection software, also known as digital rights management (DRM), has enabled startups to develop software and services that work with, or work around, DRM software. With the possibility that more music labels could follow EMI's lead, many startups were forced to reassess. Gartner analyst Mike McGuire states that for startups working in the DRM space, it is now a question of creating better accounting and tracking than locking things up completely.


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