Google Grabs TV Ads

Berzon, Alexandra
April 2007
Red Herring;4/16/2007, Vol. 4 Issue 14, p5
Trade Publication
The article presents information on a television advertising deal between Google Inc. and EchoStar Communications Corp.-owned DISH Network. Google's attempt to move beyond online search advertising, which accounts for 99 percent of its $10.6 billion in revenues was cheered by Wall Street analysts. Piper Jaffray Cos. analyst Gene Munster estimated that the $140-billion worldwide television advertising market is about eight times larger than the online ad market, and guessed that if the project takes off, Google could start to reap serious television revenue in about two years. Google claims that it will be able to tap into TV set-top boxes and deliver ads targeted to specific viewers through its automated and efficient advertising auction system.


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