Attracting New Patients

Daniel, Bradley A.; Darden, Linda W.
May 2007
Healthcare Executive;May/Jun2007, Vol. 22 Issue 3, p52
Trade Publication
The article discusses the implementation of the Consumer Driven Health Plans (CDHPs) as a means to mitigate the double-digit trend in healthcare inflation by employers in the U.S. Employers are said to offer these plans, that have been advanced by health insurance companies, on an optional or mandatory basis. In addition, the authors have cited that the plans of some major investor-owned health insurance companies and the Blue Cross and Blue Shield Association develop CDHP products.


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