outsourcing a company's marketing: a better way to meet competitive challenges

Graham, John
May 2007
Supervision;May2007, Vol. 68 Issue 5, p15
Trade Publication
This article discusses how marketing departments of businesses in the U.S. should deal with competitive challenges foremost of which is outsourcing. It says that finding ways to wring out costs while getting the desired results is the way of life in business. It explains that the most effective way to maximize the effectiveness of every marketing dollar is to design a marketing strategy that results in the whole becoming greater than the sum of the individual marketing activities.


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