TITLE

A Call to Duty Showcasing the ARMY

AUTHOR(S)
Joseph, Antony
PUB. DATE
June 2005
SOURCE
Soldiers;Jun2005, Vol. 60 Issue 6, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information on the concept of the U.S. Army Event Marketing Program. According to Tom Tiernan, chief of the Outreach and Event-Marketing Division of the U.S. Army Accessions Command, the program is designed to help the U.S. Army target its recruiting efforts to specific events. The author cited some of the events sponsored by the U.S. Army including National Association for Stock Car Auto Racing (NASCAR) and National Hot Rod Association (NHRA) races.
ACCESSION #
24839998

 

Related Articles

  • The Armed Services Want Career Men.  // Saturday Evening Post;12/8/1945, Vol. 218 Issue 23, p128 

    The article reflects on the provisions under the Armed Forces Voluntary Enlistment Act in the U.S. The author stresses that there are some military flaws that need to be corrected like doing injustice to men who have given more than their share. He argues that the provision of the law concerning...

  • Rotations in Iraq.  // Army Magazine;Apr2005, Vol. 55 Issue 4, p53 

    Offers U.S. Army-related news. Rotation of troops in Iraq; Claim that coalition troops helped to evacuate several people after a multiple-vehicle accident in Parwan, Afghanistan; Failure of the Army to meet its recruitment goals; Launch of a badge for selected combat arms soldiers in combat arms...

  • Take the Challenge Provide the Strength! Miracle, Jack // Soldiers;Oct2001, Vol. 56 Issue 10, SPECIAL SECTION p14 

    Provides information on the opportunities provided to soldiers in the United States Army who volunteer for recruiting duties. List of benefits; Promotions for recruiters; Opportunities for personal recognition.

  • SELF-SELECTION AND CAREER ORIENTATION AMONG ENLISTED U.S. ARMY PARATROOPERS: A RESEARCH NOTE. Cockerham, William C. // Journal of Political & Military Sociology;Fall78, Vol. 6 Issue 2, p249 

    This paper argues that the debate over whether professional socialization or self-selection is more responsible for shaping military attitudes has been generally resolved in favor of the self-selection hypothesis. The task now confronting military sociologists is to investigate the vertical...

  • Recruiting Realities Require New Approaches. Batschelet, Allen; Ayer, Rick; Runey, Mike // Army Magazine;Mar2014, Vol. 64 Issue 3, p39 

    The article discusses the need for the U.S. Army to adapt its approach to recruiting and review how it recruits for the future. It recommends viable choices that will enable to total force to recruit effectively the present 5th graders when they become seniors in high school and build Army 2020....

  • U.S. Army recruitment strong. Thurston, Lawson D. // Caribbean Business;12/18/2008, Vol. 36 Issue 50, p43 

    The article reports on the performance of the soldier recruitment of the U.S. Army. According to the article, the army has positive recruitment numbers in the first quarter of fiscal year 2009, recruiting about 80,000 active and 26,500 reserves nationwide, and 700 active and 580 reserves in...

  • The New Army Slogan. Boyce, Paul; Jones, Mathew // Soldiers;Feb2001, Vol. 56 Issue 2, p48 

    Highlights the debut of the United States Army's recruiting advertising campaign in January 2001. Significance of the Army's slogan; Number of recruits wanted by the Army; Information on the soldier who appeared in a recruiting advertisement.

  • Army Launches Plan To Recruit High School Dropouts. Gehring, John // Education Week;02/16/2000, Vol. 19 Issue 23, p3 

    Highlights an educational program of the United States (US) Army which aims at recruiting high school dropouts who would earn high school equivalency diplomas during their time in the military. Requirements of the educational program for US Army recruit; Economic aspects of the educational program.

  • Army expected to keep 'stop-loss' policy in effect despite concerns. Tiron, Roxana // Hill;10/10/2007, Vol. 14 Issue 118, p24 

    The article reports on the plan by the U.S. Army to keep the "stop-loss" policy or the retention of military personnel to remain in service beyond their expected term of service due to the demand on troops. According to Peter Geren, secretary of the Army, they cannot eliminate the use of the...

  • REFERRAL BONUS.  // Soldiers;May2007, Vol. 62 Issue 5, p49 

    The article reports that active-duty and reserve-component soldiers, Army retirees and Army civilian employees are eligible for a $2,000 referral bonus for successfully recruiting future soldiers in the U.S. It notes that the bonus is not paid to individuals referring members of their immediate...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics