A Call to Duty Showcasing the ARMY

Joseph, Antony
June 2005
Soldiers;Jun2005, Vol. 60 Issue 6, p26
The article provides information on the concept of the U.S. Army Event Marketing Program. According to Tom Tiernan, chief of the Outreach and Event-Marketing Division of the U.S. Army Accessions Command, the program is designed to help the U.S. Army target its recruiting efforts to specific events. The author cited some of the events sponsored by the U.S. Army including National Association for Stock Car Auto Racing (NASCAR) and National Hot Rod Association (NHRA) races.


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