TITLE

'Hannah Montana' Superstar

AUTHOR(S)
Becker, Anne
PUB. DATE
March 2007
SOURCE
Broadcasting & Cable;3/26/2007, Vol. 137 Issue 13, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the plans by Disney for an international marketing campaign for its "Hannah Montana" television program aimed at a pre-teenaged girl audience. The program's U.S. popularity and its many successful product and event tie-ins are presented. The schedule of a European tour by the program's lead actress Miley Cyrus is given. Disney executives cite their explanation of the program's appeal to young girls.
ACCESSION #
24832592

 

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