April 2007
Book Publishing Report;Apr2007, Vol. 32 Issue 4, p12
Trade Publication
The article reports on the business performance of independent book retailers in 2006 in the U.S. The survey conducted by Simba Information Inc. reveals the various responses of five states concerning bookselling in the country. It was shown that the success of independent booksellers was influenced by their relationship with the local community and the marketing strategies they have implemented in their business.


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