TITLE

INDEPENDENT RETAILER WATCH: Lessons for the Big Three

PUB. DATE
April 2007
SOURCE
Book Publishing Report;Apr2007, Vol. 32 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business performance of independent book retailers in 2006 in the U.S. The survey conducted by Simba Information Inc. reveals the various responses of five states concerning bookselling in the country. It was shown that the success of independent booksellers was influenced by their relationship with the local community and the marketing strategies they have implemented in their business.
ACCESSION #
24829272

 

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