Invest in mobile TV now

Maguire, John
April 2007
TVB Europe;Apr2007, Vol. 16 Issue 4, p37
The article offers information on how mobile digital television (TV) fits into the broadcast landscape, key opportunities and challenges. It is stated that mobile operators are in a better position to take advantage on the development of mobile technology since they have more access on information about their end customer. Meanwhile, mobile TV is stated to succeed or fail through the quality of the experience for the user.


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