TITLE

Invest in mobile TV now

AUTHOR(S)
Maguire, John
PUB. DATE
April 2007
SOURCE
TVB Europe;Apr2007, Vol. 16 Issue 4, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on how mobile digital television (TV) fits into the broadcast landscape, key opportunities and challenges. It is stated that mobile operators are in a better position to take advantage on the development of mobile technology since they have more access on information about their end customer. Meanwhile, mobile TV is stated to succeed or fail through the quality of the experience for the user.
ACCESSION #
24806930

 

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