Focus TV shots to get more spontaneous

Halliday, Jean
November 1999
Automotive News;11/01/99, Vol. 74 Issue 5846, p38
Trade Publication
No abstract available.


Related Articles

  • Ford dealerships test custom cable ads. Halliday, Jean // Automotive News;10/25/2004, Vol. 79 Issue 6118, p22L 

    The article reports that Ford Division dealers are running a month-long pilot program in New Jersey and parts of New York. Cable commercials for Ford trucks offer customized deals that vary by viewers' geography, income and demographics. David Nappa, a dealer in Wayne, New Jersey and chairman of...

  • Live spots for focus are fizzling. Halliday, Jean // Automotive News;10/18/1999, Vol. 74 Issue 5843, p18 

    Comments on Ford Division's poor execution of live television commercials aimed at promoting the Focus automobile. Television show host Annabelle Gurwitch as featured in the commercials; Spots as too scripted; J. Walter Thompson as Ford's advertising agency; Viewers' reaction to the...

  • Ford Focus goes live in TV ads. Halliday, Jean // Automotive News;8/16/1999, Vol. 73 Issue 5833, p8 

    Focuses on Ford Motor Co.'s launch of live television commercials to advertise its Focus automobile. Selection of television personality Annabelle Gurwitch to star in the commercials beginning on September 9, 1999; Nontraditional elements included in the Focus campaign.

  • FORD DRIVES ADS.  // Television Week;1/19/2004, Vol. 23 Issue 3, p2 

    Deals with the television advertising efforts of Ford Motor Corp. to promote its 2005 Ford GT in January 2004.

  • Ford's new models lack TV, radio ad support. Cantwell, Julie // Automotive News;9/25/2000, Vol. 75 Issue 5895, p4 

    Reports on the lack of television advertisements for Ford Motor Co. during the fall 2000 season. Effect of the commercial actors' strike on Ford's television advertisements; Lack of advertisement for Escape sport utility vehicle; Ford's postponed marketing for the 2002 Explorer.

  • Ford Explores TV-Less Campaign. Irwin, Tanya // Adweek Western Edition;01/15/2001, Vol. 51 Issue 3, p44 

    Unveils the plans of Ford Motor Co. to forgo television advertising for its automobile model Thunderbird and consider other advertising media. Advertising plans of the automaker; Budget for its campaigns; Agencies who handled its advertising accounts.

  • Speeding to the rescue.  // Advertising Age;4/27/1998, Vol. 69 Issue 17, p3 

    Presents images from the television advertising campaign for Ford Motor Co.'s Ford Division. Details of the commercials created by Zubi Advertising.

  • The Future Is Ford. Lippert, Barbara // Adweek Western Edition;11/08/99, Vol. 49 Issue 45, p32 

    Evaluates the year 2000 television commercials of automobile company Ford Motor Co. Agency which handled the campaign; Description of scenes from commercials; Views on its musical background.

  • Ford Fusion set to back C4 urban gardening show.  // Marketing (00253650);4/8/2004, p5 

    Ford Motor Co.'s Fusion model has struck a deal with Channel 4 to sponsor the latest series of the television program "The City Gardener." The deal will cover the ten-week series and see printed advice offered to fans of the show on how to improve their gardens. 4Creative, Channel 4's creative...


Read the Article


Sign out of this library

Other Topics