Plastic Never Looked So Good

Kasavana, Michael L.
April 2007
Hospitality Upgrade;Spring2007, p118
Trade Publication
The article reports on the expected growth in the demand for electronic gift cards in the hospitality industry. According to First Data Corp., open loop cards are rapidly gaining usage and popularity as consumers increasingly demand more flexible payment options. More than two-thirds of consumers who participated in the 2006 pre-holiday survey said that they planned to purchase at least one gift card. INSETS: Gift Card Trends;Gift Card Terminology.


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