CRM makes it to the big time

Pender, Lee
November 1999
PC Week;11/01/99, Vol. 16 Issue 44, p14
Trade Publication
Reports that customer relations management (CRM) systems have overtaken the enterprise resource planning (ERP) software for online businesses. Role of CRM systems in boosting sales; Projected CRM-related sales growth from 1999 to 2003; Comparison between CRM and ERP.


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