TITLE

CRM makes it to the big time

AUTHOR(S)
Pender, Lee
PUB. DATE
November 1999
SOURCE
PC Week;11/01/99, Vol. 16 Issue 44, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that customer relations management (CRM) systems have overtaken the enterprise resource planning (ERP) software for online businesses. Role of CRM systems in boosting sales; Projected CRM-related sales growth from 1999 to 2003; Comparison between CRM and ERP.
ACCESSION #
2478366

 

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