TITLE

No Time for Pregnant Pause As Gerber Delivers Drama

AUTHOR(S)
Reyes, Sonia
PUB. DATE
April 2007
SOURCE
Brandweek;4/16/2007, Vol. 48 Issue 16, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses baby food maker Gerber's re-marketing campaign and television advertisements. The article explains that Gerber is shifting its marketing focus away from babies and on to moms. Television advertisements will feature the slogan "Anything for baby," which is a departure from the brand's long-running "Shouldn't your baby be a Gerber baby." The article reports that the marketing shift comes as Nestlé announced it would buy Gerber from pharmaceutical maker Novartis.
ACCESSION #
24782748

 

Related Articles

  • Nestle to buy Gerber for Novartis.  // Food Processing (00156523);May2007, Vol. 68 Issue 5, p15 

    The article reports that Zurich, Switzerland-based food company Nestle SA is planning to purchase Gerber Products Co. from Novartis AG for $5.5 billion. Gerber is the leading U.S. maker of baby food that expects $1.95 billion sales in 2007. Nestle is planning to expand Gerber operations...

  • Nestlé acquires Gerber.  // Food & Drink Technology;May2007, Vol. 6 Issue 8, p9 

    The article reports on the acquisition of the baby food brand Gerber by food manufacturer Nestlé Group that resulted to a consolidation of the acquirer's nutrition leadership position globally. Gerber, which is part of Novartis, was purchased by Nestlé for $5.5 billion. According to Peter...

  • BABY BOTTLES. Rant, Lisa M. // Beverage World;9/15/2001, Vol. 120 Issue 9, p18 

    Reports on the target marketing strategies of leading baby food companies. What Gerber offers to attract the health-conscious and variety seekers; Mott's cross-promotion campaign with Gymboree Play & Music Centers; Welch's effort to promote its white grape juice in the infant/toddler market;...

  • Gerber widens view with Sandoz.  // Advertising Age;5/30/1994, Vol. 65 Issue 23, p1 

    Reports that U.S.-based baby food manufacturer Gerber Products Co. has agreed to be acquired by Swiss pharmaceutical company Sandoz Pharmaceutical Corp.

  • Sandoz opens world for Gerber. Rickard, Leah; Wentz, Laurel // Advertising Age;5/30/1994, Vol. 65 Issue 23, p4 

    Reports that Swiss pharmaceutical company Sandoz Pharmaceutical Corp. has agreed to acquire Gerber Products Co., the number one baby food marketer in the U.S. Impact of the international growth of the Gerber brand; Terms of the deal; Need for the merged entity to address consumer skepticism of...

  • Novartis sells off Gerber. Gibson, Jane; Bains, Elizabeth // ICIS Chemical Business;4/16/2007, Vol. 2 Issue 62, p10 

    The article reports on the decision of Novartis to sell its Gerber baby food business to Nestle for $5.5 billion. The sale brings an end to the company's divestment program, following its strategy to focus on healthcare. Novartis has appointed Joseph Jimenez as the chief executive officer (CEO)...

  • Strategic Acquisitions Still Getting Done. Platt, Gordon // Global Finance;May2008, Vol. 22 Issue 5, p91 

    The article reports on the acquisition of Alcon Inc. by Novartis AG for $39 billion in Switzerland. The purchase complements Novartis's Ciba Vision business and its Lucentis drug for treating macular degeneration in the elderly and Novartis will pay $11 billion to food company Nestlé for a...

  • Novartis Nabs Nestle's Eyecare Biz. S. H. // Pharmaceutical Executive;May2008, Vol. 28 Issue 5, p18 

    The article reports on the acquisition of eyecare company Alcon Laboratories Inc. by Novartis AG for $39 billion in the U.S. Novartis will pay Nestlé SA $11 billion which owns 77 percent of Alcon's stocks, and will purchase the remaining share for $28 billion in 2010 and 2011. Alcon will...

  • Novartis becomes Alcon's majority owner. Webb, Jennifer A. // Ophthalmology Times;9/15/2010, Vol. 35 Issue 18, p1 

    The article reports on the 28.3 billion dollars acquisition of Nestle S.A.'s shares of Alcon Inc. by Novartis AG in Huenenberg, Switzerland. It states that the agreement requires the resignation of five designated members of Nestle from Alcon's board of directors. It notes that Thomas G....

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics