TITLE

No Time for Pregnant Pause As Gerber Delivers Drama

AUTHOR(S)
Reyes, Sonia
PUB. DATE
April 2007
SOURCE
Brandweek;4/16/2007, Vol. 48 Issue 16, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses baby food maker Gerber's re-marketing campaign and television advertisements. The article explains that Gerber is shifting its marketing focus away from babies and on to moms. Television advertisements will feature the slogan "Anything for baby," which is a departure from the brand's long-running "Shouldn't your baby be a Gerber baby." The article reports that the marketing shift comes as Nestlé announced it would buy Gerber from pharmaceutical maker Novartis.
ACCESSION #
24782748

 

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