Keeps on GOing

McTaggart, Jenny
April 2007
Progressive Grocer;4/1/2007, Vol. 86 Issue 4, p30
Trade Publication
The article focuses on the Go Organic! for Earth Day promotional campaign. It was formed as a national campaign coinciding with Earth Day (April 22) to encourage people to try organic products, and to raise awareness about how organics are produced. Participating retailers hold special in-store events and promotions, offer organic product sampling, and create special displays, among other initiatives as the campaign is sponsored by major vendors.


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