Iconix Acquires Danskin and Rocawear

Ryan, Thomas J.
April 2007
SGB;Apr2007, Vol. 40 Issue 4, p13
Trade Publication
The article reports on the acquisition of Danskin and Rocawear by Iconix Brand Group Inc. Rocawear co-founder Shawn Carter will be in charge of product development, marketing, and licensing. Carter comments on lifestyle marketing. Danskin is a women's fitness apparel specialist. Licensing agreements for both companies under Iconix are discussed.


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