Can Nike "Just Do It?"

Ryan, Thomas J.
April 2007
SGB;Apr2007, Vol. 40 Issue 4, p6
Trade Publication
The article discusses the footwear company Nike and its growth strategy. Chief executive officer (CEO) Mark Parker plans to reshape Nike's management. Consumers drive retail growth. Nike plans to open new stores to boost the specialty athletic industry. Several retail industry experts comment on various aspects of Nike's plan: footwear marketplace, segmentation, and vendors and channel partners.


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