What your customers see

March 2007
Trailer / Body Builders;Mar2007, Vol. 48 Issue 5, p34
Trade Publication
The article presents the views of Truckframe and Axle Repair Association (TARA) president Dudley Powell on how his shop and the shops of others are perceived by customers. According to Powell, prospective customers as well as current customers are taking pictures of organizations, not with a camera, but with mental images. Powell outlines some areas of the shop that needs to be matched up with what a customer might expect.


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