TITLE

What your customers see

PUB. DATE
March 2007
SOURCE
Trailer / Body Builders;Mar2007, Vol. 48 Issue 5, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of Truckframe and Axle Repair Association (TARA) president Dudley Powell on how his shop and the shops of others are perceived by customers. According to Powell, prospective customers as well as current customers are taking pictures of organizations, not with a camera, but with mental images. Powell outlines some areas of the shop that needs to be matched up with what a customer might expect.
ACCESSION #
24768891

 

Related Articles

  • ICS to retailers: 'Don't overlook customer service'.  // Cabinet Maker;11/28/2008, Issue 5616, p6 

    The article cites a survey conducted by the Institute of Customer Service (ICS) about the spending plans of British citizens for the 2008 Christmas season. The survey was participated by 12,000 people and the result showed that 80% of the respondents will spend less for Christmas. The...

  • FOR GOODNESS' SAKE. YOUNG, SIMON // NZ Marketing Magazine;Mar/Apr2011, p64 

    The article offers tips on how marketing managers and chief executive officers (CEOs) can use branding and marketing to achieve success. It states that a company should identify its elemental value which should be explained to and understood by everyone in the organization. Managers and CEOs are...

  • How They're Acting Their Age. Moschis, George P.; Mathur, Anil // Marketing Management;1993, Vol. 2 Issue 2, p40 

    Elderly Americans will become a more powerful political, social, and economic force in coming decades, and a critically important market for consumer products and services. Yet, typical strategies for reaching that market rely on relatively simple segmentation statistics, such as age groups or,...

  • Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations. Einwiller, Sabine A.; Fedorikhin, Alexander; Johnson, Allison R.; Kamins, Michael A. // Journal of the Academy of Marketing Science;Spring2006, Vol. 34 Issue 2, p185 

    Negative publicity has the potential to create negative corporate associations. However, consumers' identification with a company might moderate the extent of this effect. This article examines the impact of consumer-company identification on reactions to variable levels of negative publicity...

  • HIRI tracks product purchasing trends over 15 years. Rask, Gunder // Home Channel News;12/12/2005, Vol. 31 Issue 20, p4 

    The article presents information about a study related to the Home Improvement Research Institute (HIRI). The Product Purchasing Tracking Study of the HIRI maintains a record of every nook and cranny of consumers' home improvement spending. The study offers HIRI members an array of important...

  • Positivism, Naturalism and Pluralism in Consumer Research: Paradigms in Paradise. Lutz, Richard J. // Advances in Consumer Research;1989, Vol. 16 Issue 1, p1 

    The article presents a speech by Richard J. Lutz, president of the Association of Consumer Research at the University of Florida in 1989. He discusses changes and developments in the field of consumer research focusing on the gap between the level of philosophical discourse that characterizes...

  • ASSOCIATION FOR CONSUMER RESEARCH 1983 PRESIDENTIAL ADDRESS: ACR - YESTERDAY, TODAY, AND TOMORROW. Bernhardt, Kenneth L. // Advances in Consumer Research;1984, Vol. 11 Issue 1, p1 

    The article presents a speech by Kenneth L. Bernhardt, president of the Association for Consumer Research (ACR), delivered at a 1983 meeting of the ACR. He focuses on the goals of the ACR, one of which was to create a broad base of people from various disciplines regarding consumer behavior...

  • Beaming down to Rio. Dolliver, Mark // Adweek Western Edition;7/01/96, Vol. 46 Issue 27, p14 

    Reports on the results of a survey conducted for the Television Association of Programmers in Latin America on the buying tastes of Latin Americans. Preference for a wide variety of international brands.

  • All sides of the story. Jameson, Lucy // Brand Strategy;Jul/Aug2005, Issue 194, p35 

    Focuses on the research about the pattern of consumer demands for several brands in Great Britain. Likelihood for bigger brands to have a stronger appeal to consumers; Advantage of creating a grapevine panel on how people related to brands; Benefit of celebrity advertising in getting the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics