TITLE

Stars of the Bars

AUTHOR(S)
Belanger, Mehgan
PUB. DATE
April 2007
SOURCE
Convenience Store News;4/16/2007, Vol. 43 Issue 5, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the dependence of nutrition bars on consumer diet fads. It states that the nutrition bar category continues to travel its segmented path of formulas and marketing angles to reflect current diet fads. It mentions US Nutrition/MET-Rx and Nestle/Power Bar, the top two brands in the nutrition bar category which hold more than 50% of the market share. It mentions Nestle Corp., maker of Power Bar brand, which has seen 37.67% growth in energy bar segment in 2006.
ACCESSION #
24767032

 

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