TITLE

Petry pacts to rep Euro sports channel

AUTHOR(S)
Guider, Elizabeth
PUB. DATE
April 2007
SOURCE
Daily Variety;4/11/2007, Vol. 295 Issue 7, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the company Petry International, a unit of Petry Media Corp., and discusses the advertising sales representation agreement it has made with the Europe's leading sports channel, Eurosport. It suggests that the deal opens up room for trans-Atlantic growth on both the advertising as well as the programming side of international television business.
ACCESSION #
24742761

 

Related Articles

  • A small glimmer of hope for ITV as advertisers to detect bargains. Snoddy, Raymond // Marketing (00253650);11/15/2001, p18 

    Comments on the advertising performance of ITV in Great Britain. Factor influencing advertisers to withdraw its contract from ITV; Projection on the loss in the television football rights; Comparison between the performance of Digital and ITV Sport.

  • ESPN affiliates strike NFL paydirt. Donohue, Steve // Multichannel News;2/2/2004, Vol. 25 Issue 5, p22 

    Reports on the advertising revenue generated by cable operators from selling local avails during "Sunday Night Football," a television program of ESPN cable television network. Comparison of the advertising revenues during the National Football League season in 2002 and 2003; Sources of the...

  • A SURF CONTEST CRYSTAl BAll.  // TransWorld Business;Nov2011, Vol. 19 Issue 10, p35 

    The article discusses ways that would aid the surf media industry to expand its audience and serve casual sports viewer. Among the recommendations include improving advertisement capabilities in webcasts, reducing exposure of event to waves and weather, and preproducing elements to facilitate...

  • New CNN/SI network snares 13 advertisers.  // Advertising Age;11/18/1996, Vol. 67 Issue 47, p59 

    The article reports on the advertisers that have been lined up for the debut of CNN/SI sports news network from the periodical "Sports Illustrated" and Cable News Networks in the United States. These advertisers include General Motors Corp., LCI International, American Express Co. Chrysler...

  • Olympics advertising.  // Electronic Media;11/13/2000, Vol. 19 Issue 46, p6 

    Presents information on advertising in the United States during television coverage of the 2000 Olympic Games. Top advertisers in terms of public perception; Top advertisers in terms of Olympics-related advertising expenditures.

  • Tournament broadcasts promise little ad revenue. Csonka, �gnes // Budapest Business Journal;6/3/2002, Vol. 10 Issue 26, p6 

    Report the decrease of revenue from advertising of Hungarian Television Rt during the 2002 Federation of International Football Associations Soccer World Cup in South Korea and Japan. Value of broadcast to games during weekdays; Prediction of broadcast advertising during weekend schedule of...

  • Turning gold into green. Brockinton, Langdon // MediaWeek;08/04/97, Vol. 7 Issue 30, p14 

    Presents updates on sports advertising deals with television networks in the United States as of August 1997. Includes General Motors Corp.'s $900 million deal with the United States Olympic Committee and the National Broadcasting Co.; CBS Inc.'s deal with Domino's, Kentucky Fried Chicken...

  • Sports Teams Have Sold Out to the Advertisers. Morgan, Tom // Business Journal (Central New York);4/18/2003, Vol. 17 Issue 16, p27 

    Reports on the percentage of advertisements in television broadcasts of sports. On-screen quiz; Television network promotions; Commercialization of television on sports.

  • X Games score big with advertisers. Chunovic, Louis // Electronic Media;8/13/2001, Vol. 20 Issue 33, p2 

    Reports that television advertising spots for the airing of the X Games 2001 from August 17 to 22 has already been sold out at undiscounted rates. Return of the so-called gold and associate sponsors from the previous year event; Reasons behind the popularity of the action-sports game among...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics