Petry pacts to rep Euro sports channel

Guider, Elizabeth
April 2007
Daily Variety;4/11/2007, Vol. 295 Issue 7, p9
Trade Publication
The article provides information on the company Petry International, a unit of Petry Media Corp., and discusses the advertising sales representation agreement it has made with the Europe's leading sports channel, Eurosport. It suggests that the deal opens up room for trans-Atlantic growth on both the advertising as well as the programming side of international television business.


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