TITLE

VIACOM LOGS AD PLAN

AUTHOR(S)
Fritz, Ben
PUB. DATE
April 2007
SOURCE
Daily Variety;4/11/2007, Vol. 295 Issue 7, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Yahoo! Inc. has successfully struck a three-year contract to provide search advertising services to Viacom Inc.'s 33 broadband-enabled Web properties. Yahoo! CEO and President Terry Semel described the deal as the beginning of a strong partnership between the two companies. Meanwhile, Viacom CEO Philippe Dauman added that he would look forward to growing the partnership even more over time.
ACCESSION #
24742506

 

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