TITLE

Resurgent WWF flexes marketing muscle

AUTHOR(S)
Philippidis
PUB. DATE
November 1999
SOURCE
Fairfield County Business Journal;11/01/99, Vol. 38 Issue 44, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on World Wrestling Federation Entertainment Inc.'s plans to expand into other entertainment ventures and its core wrestling business following its initial public offering. Repositioning of the company after recording losses in 1997; Marketing strategy; Challenges facing the company in moving into other entertainment ventures.
ACCESSION #
2473033

 

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