Resurgent WWF flexes marketing muscle

November 1999
Fairfield County Business Journal;11/01/99, Vol. 38 Issue 44, p1
Reports on World Wrestling Federation Entertainment Inc.'s plans to expand into other entertainment ventures and its core wrestling business following its initial public offering. Repositioning of the company after recording losses in 1997; Marketing strategy; Challenges facing the company in moving into other entertainment ventures.


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