TITLE

Web companies fuel outdoor boom

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the surge in outdoor advertising by Internet-based companies in the U.S. as of November 1999. In the six months since the site launched, upward of 30% of Quepasa.com's budget has gone to outdoor, says Barbara Sargenti, VP-marketing and sales. Emblazoned with the brand, colorful art of character El Profesor, a logo and a simple positioning statement, the billboards "drive home that message that Quepasa is Internet in English and Spanish." Hot outdoor markets are emerging not only in expected places such as Chicago, New York, Los Angeles and San Francisco, but also in hot wired markets such as Austin, Texas, Boston, Seattle and Washington.
ACCESSION #
2472470

 

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