TITLE

Brands' landgrab heats up

AUTHOR(S)
Gardyn, Rebecca
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the growing number of Internet-based companies that are taking out advertisements over the radio in the U.S. as of November 1999. As general sales manager at KZQZ-FM, San Francisco, Joe Cariffe has raked in about $1.5 million to $2 million in advertising revenue this year from Internet companies that have gobbled up as much as 50% of his inventory. Internet companies spent $77 million on network and spot radio advertising in the first half of 1999, already topping the $74 million spent in the category for all of 1998, according to Competitive Media Reporting data. eCircles.com, an Internet company that creates private Web-environments for friends and family to keep in touch, spent $2 million on a radio-only campaign that began mid-October, targeting 13 of the most "wired" markets, including New York, Los Angeles, San Francisco and Seattle.
ACCESSION #
2472469

 

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