TITLE

Publishers thankful but nervous about boom

AUTHOR(S)
Fawcett, Adrienne W.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the increased advertising of Internet and online companies in magazines in the U.S., as of November 1999. Internet companies spent $91.6 million on magazines in the first nine months of the year, up 193.6% from the same period a year ago, according to data from Competitive Media Reporting. The Internet/online category comprises advertisements that tout a Web site or online service. It does not include advertisements that simply mention a Web address. Many of the Web-oriented advertisements have come to Entertainment Weekly and other magazines from out of the blue, and from some unexpected industries. The Internet-advertising surge caught some publishers by surprise, but others saw the momentum building in the second quarter and rushed to put together special fourth-quarter issues, articles or guides on e-commerce.
ACCESSION #
2472468

 

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