TITLE

TiVo stands ripe for couch commerce

AUTHOR(S)
Elkin, Tobi
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Stacy Jolna, VP of programming and media partnerships for TiVo, a personalized TV service, delivered via a set-top box, which allows viewers to digitally record and store hours of their favorite shoes for viewing when convenient. It also allows marketers to send interactive, one-to-one advertisements and promotions. Jolna helped broker relationships with a bevy of well-heeled partners ranging from DirecTV and NBC to HBO and Philips Electronics. His journey through the minefield of Silicon Valley new-media ventures began in 1996, after a 15-year tenure with Turner, in which he helped lead his team at CNN Presents to three Emmys, a few Cable Aces and a Peabody for a CNN special reports package.
ACCESSION #
2472460

 

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