TITLE

In MP3, it's the Rio thing

AUTHOR(S)
Elkin, Tobi
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles J. D. Heilprin, executive VP of Internet-based RioPort. Heilprin's extensive music industry experience was a plus in his selection to join the company in March 1999. Besides working with the music industry, Heilprin also negotiated important multiyear deals with Viacom's MTV Networks that make RioPort the MTV brands' exclusive partner for delivering all digital downloads. His goal is to advance RioPort's various assets--its Web presence, design and development groups. He envisions new content segments such as education, comedy, motivation, sports and health.
ACCESSION #
2472459

 

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