Coming out

Fitzgerald, Kate
November 1999
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p40
Trade Publication
This article profiles Megan J. Smith, CEO of PlanetOut Corp., one of the Internet's leading Web sites for gays and lesbians, as of November 1999. When she was racing a solar-powered car 2,000 miles across Australia's Outback in 1987--before the Internet revolution--it was clear to observers that Smith was motivated by more than a need for speed. Already boasting 300,000 registered users who regularly visit the site and more than 200 advertisers that include Procter & Gamble Co., Citibank and United Airlines, PlanetOut recently received a major cash infusion from investors and a troop of high-powered new talent. Recently Smith helped attract a contingent of high-powered investors and hand-picked executives, adding vision, planning and technical power to help the site grow.


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