TITLE

'Gadget-hound' Biro lands at the top

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Kathy Biro, CEO and co-founder of Strategic Interactive Group and vice chairman of Bronnercom in the U.S. as of November 1999. Ms. Biro says her early attraction to technology led to her position today. When asked how the Internet will change business, Ms. Biro replies, "It's not even a question of how the Internet will affect business; it is business." She says that to be successful in the Internet age, marketers will have to figure out how to become relevant in a wired world.
ACCESSION #
2472454

 

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