'Let's make a deal'

Freeman, Laurie
November 1999
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p24
Trade Publication
This article profiles Paul Breitenbach, chief marketing officer of priceline.com in the U.S. Priceline's advertising campaign, with creative in-house and media placed by Ocean Media, Huntington Beach, California, has attracted more than 100 million U.S. adults to its site. Priceline brought on Hill Holliday Connors Cosmopulos, Boston, Massachusetts, to produce a campaign that breaks in November 1999. Breitenbach says that the company so far has sold more than 50,000 leisure fare airline tickets, a tenfold increase from sales at the end of 1998.


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