TITLE

Everything's clickin'

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Wenda Harris Millard, executive vice-president and general manager of New York City-based online advertising network, DoubleClick, as of November 1999. DoubleClick hired Millard in 1996 to establish the DoubleClick name and oversee the DoubleClick Network, which now represents more than 100 Web sites. She also heads the network's 200 person advertising sales force. She said, "When the Net came along, the idea that a medium could begin to answer some of the greatest advertising questions of all time made me realize I had to be in the middle of it." Those questions include how to reach a target audience, how to manage reach and frequency, how to control who you are reaching and when, how to test and change creative instantaneously and how to measure advertising's accountability.
ACCESSION #
2472446

 

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