TITLE

Flexing VC influence

AUTHOR(S)
Williamson, Debra Aho; Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the growing concern in the advertising business and the venture capital business over venture capitalists' inability to advise Internet companies about marketing. Internet companies are spewing out multimillion-dollar campaigns even before they get a Web site up and running on the theory that the biggest, loudest campaign will win the most customers. One reason for all the noise is it is a lot easier to get funding than it used to be. There is a lot of evidence that young dot-com companies are taking risks with their marketing dollars. They are hiring agencies and making buys even before they get funding. Media executives say business development people at Internet companies are buying print and radio advertising at prices well above the rate card--simply because they do not know how the business works.
ACCESSION #
2472445

 

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