Boom or bust?

Johnson, Bradley
November 1999
Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p3
Trade Publication
This article reports that dot-coms plan to spend billions of dollars in advertising in fall 1999. Laurie Coots, chief marketing officer of TBWA says the agency's California and New York offices declined offers to handle "well over 100" dot-coms with proposed billings "close to a half a billion dollars." Akin to an advertising venture capitalist, TBWA weighs every dot-com to try to invest its brand-building talents in sites with a future. Spending for calendar 1999 should be between $3 billion and $4 billion, reflecting that much of the money was allocated to the late-year push.


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