Despite different takes, networks bullish on mobile TV ad space

Kapko, Matt
March 2007
RCR Wireless News;3/26/2007, Vol. 26 Issue 12, p1
Trade Publication
The article reports on advertising opportunities provided by mobile broadcast television (TV) network of MediaFLO USA Inc. It states that each of the television network running on the eight-channel lineup makes use of its commercial breaks in various ways. It mentions that MTV, Comedy Central and Nickelodeon are already running some advertisements that live exclusively on the mobile platform.


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