The Son Finally Rises

Brown, Heidi
March 2007
Forbes Asia;3/12/2007, Vol. 3 Issue 4, p30
The article features August A. Busch IV, chief executive officer of alcoholic beverage company Anheuser-Busch Cos. in St. Louis, Missouri. After chafing as understudy to his father, August A. Busch III, Busch IV is, at 42, eager to show he can rev up the company's business. In 2006, he engineered the acquisition of InBev's Rolling Rock beer. Busch IV, having overseen the creation of a slew of attention-getting television commercials in recent years, is known for his advertising instincts.


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