TITLE

Select brands are a county-wide hit

PUB. DATE
March 2007
SOURCE
Farmers Weekly;3/23/2007, Vol. 146 Issue 12, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the success of the Select Lincolnshire regional branding initiative in Great Britain. Much of the work surrounding the Select Lincolnshire initiative has involved working with the major retailers to improve regional branding across the county's stores. The team at Select Lincolnshire are raising awareness and interest among consumers about the food produced in the county.
ACCESSION #
24693697

 

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