Select brands are a county-wide hit

March 2007
Farmers Weekly;3/23/2007, Vol. 146 Issue 12, p30
Trade Publication
The article reports on the success of the Select Lincolnshire regional branding initiative in Great Britain. Much of the work surrounding the Select Lincolnshire initiative has involved working with the major retailers to improve regional branding across the county's stores. The team at Select Lincolnshire are raising awareness and interest among consumers about the food produced in the county.


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